Template-Type: ReDIF-Article 1.0 
Author-Name: Mahelet G. Fikru
Author-Email:  fikruma@mst.edu
Author-Workplace-Name: Department of Economics, Missouri University of Science and Technology
Title: Residential Photovoltaics Adopters Versus Considerers in the United States
Abstract:  Despite rising interest in residential photovoltaics (PV), the percentage of homeowners who have installed them remains low. This study seeks to understand systematic behavioral differences between PV adopters and PV considerers. PV considerers have talked to an installer but have not yet installed PV. Our results suggest that, compared to adopters, considerers have a lower degree of risk aversion, higher scores in terms of pro-environmental norms, and higher levels of novelty seeking and independent decision making.
Classification-JEL:  R22,D12,D81,Q42
Keywords:  risk aversion,novelty seeking,economics of PV
Journal:  Energy RESEARCH LETTERS
Pages: 1-5
Volume: 2
Issue: 4
Year:  2021
DOI:  2021/10/28
File-URL:  https://erl.scholasticahq.com/api/v1/articles/28129-residential-photovoltaics-adopters-versus-considerers-in-the-united-states.pdf
File-Format:  Application/pdf
Handle: RePEc:ayb:jrnerl:50