Template-Type: ReDIF-Article 1.0 
Author-Name: Fabian Scheller
Author-Name: Sören Graupner
Author-Name: ames Edwards
Author-Name: Simon Johanning
Author-Name: Claire Bergaentzlé
Author-Name: Thomas Bruckner
Author-Email:  fjosc@dtu.dk
Author-Workplace-Name:  Energy Economics and System Analysis, Division of Sustainability, Department of Technology,  Technical University of  Denmark, Denmark
Title: Social Influence Throughout the Photovoltaic Adoption Process - Exploring the Impact of Stakeholder Perceptions
Abstract:  This paper explores the role of social interactions in residential photovoltaic (PV) adoption. Our survey data from Germany indicate that residential PV decision makers are influenced primarily by stakeholders to whom they ascribe beneficial attributes. The data further show that key attributes vary along the decision making process: integrity and likeability demonstrate the strongest association with influence strength at the awareness stage, while availability and trustworthiness have the strongest association at the planning stage. The perception of the competence of the stakeholder is associated with greater influence across all stages.
Classification-JEL:  G32 ,G14
Keywords:  Photovoltaic adoption process, social influence, stakeholder perceptions
Journal:  Energy RESEARCH LETTERS
Pages: 1-8
Volume: 3
Issue: 4
Year:  2023
DOI:  2023/01/14
File-URL:  https://erl.scholasticahq.com/api/v1/articles/33903-social-influence-throughout-the-photovoltaic-adoption-process-exploring-the-impact-of-stakeholder-perceptions.pdf
File-Format:  Application/pdf
Handle:  RePEc:ayb:jrnerl:70