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Welcome to a new model of policy design and implementation. Congratulations to FCCC CEO, Joel Abraham for his vision for improving the quality and impact of consumer welfare and protection policy. The Asia-Pacific Applied Economics Association (apaea.com) is proud to have a strategic research partnership with FCCC which has seen 10 policy papers written—reflecting the bridge between academia and policy makers- something seriously lacking in the Asia-Pacific countries and APAEA is proud to be filling this gap.